KARIM MOSES

Senior Promo Writer, Director & Editor

Crafting high-impact promotional campaigns, movie trailers, image spots and sizzle reels for Canada’s premier television networks and streaming platforms.

About

Senior promo writer, producer, director, and editor with 25+ years of experience shaping high-impact campaigns for leading Canadian TV brands, including Crave and CTV Specialty Channels. Skilled in end-to-end production, directing on-set crews and talent, and collaborating across departments to deliver compelling multiplatform content that drives audience engagement.

Throughout my career at the Bell Media Agency and CHUM / CTV, I have led high-budget commercial shoots, directed on-set talent and 40+ person production crews, and delivered over 200 broadcast and digital assets annually—balancing creative excellence with strategic business objectives.

Core Competencies

Creative Direction & Production
Proven ability to direct voice talent, on-set crews, and post freelancers to execute high-concept promo campaigns and branded content.
Cross-Department Collaboration
Extensive experience partnering with showrunners, network executives, marketing teams, and external partners to align creative vision with strategic goals.
Multiplatform Production
Expertise in crafting narratives for promos, sizzle reels, brand partnerships, and digital content across TV, social media, and streaming platforms.
High-Stakes Delivery
Thrives in fast-paced environments, delivering top-tier broadcast and digital assets under tight deadlines without sacrificing quality or creativity.

Technical Proficiencies

Post-Production & Editing
Avid Media Composer Ultimate, Adobe Media Encoder, offline/online editing workflows, custom timeline configuration, FrameFlex, and colour space management.
Delivery & Systems
Master video exports for broadcast and streaming codecs, cross-platform media management, and macOS environment administration.
AI & Automation (Vibe Coding)
Proficient in AI-assisted development, leveraging local LLMs, Python automation scripts, Docker, and Google Antigravity workspaces to rapidly build tools and streamline workflows.

Experience

  1. 2018 — PRESENT

    Senior Writer-Producer, Crave & CTV Specialty Channels · Bell Media Agency – Toronto, ON

    Spearheaded promo campaigns for flagship Bell Media brands, including Crave and CTV Specialty Channels, creating high-impact content that drove viewer engagement and brand loyalty. Created sizzle reels and produced exclusive promos for original series, balancing creative excellence with strategic business objectives.

    • Worked directly with the Crave Original Production department to develop comprehensive promotional rollouts for marquee Canadian originals, driving early audience acquisition and brand alignment.
    • Delivered over 200 high-impact promos and branded content pieces annually, directly contributing to increased audience ratings for key programming blocks.
    • Increased Crave subscriber engagement by designing digital-first campaigns tailored specifically to streaming audiences.
  2. 2000 — 2018

    Senior Writer-Producer · Space / CTV Sci-Fi – Toronto, ON

    Produced signature, award-winning content that defined the network's on-air voice in science fiction and genre television. Created innovative brand partnership integrations, collaborating directly with commercial advertisers to align custom content with brand messaging. Partnered with network showrunners and marketing teams to develop promo strategies that boosted viewership and expanded brand reach across linear TV and digital platforms. Led high-budget shoots, directing crews of up to 40 people (including directors of photography, set designers, editors, and other production specialists) to deliver complex projects on schedule and on budget.

    • Contributed to the major rebranding of Space by creating and producing launch promo campaigns to establish a new market identity.
    • Produced top-rated promotional campaigns for marquee Space original series, including Orphan Black, Bitten, and Killjoys.
  3. 1997 — 2000

    Program Editor · Space – Toronto, ON

    Edited long-form and short-form programming, ensuring compliance with broadcast standards while enhancing narrative flow and visual appeal. Worked closely with production teams to deliver content on tight deadlines, helping shape the network's editorial voice.

    • Delivered high-compliance long-form and short-form broadcast edits under tight turnaround schedules.
    • Worked closely with production teams to deliver content on tight deadlines, helping shape the network's editorial voice.

Contact

Available for Directing, Writing, Producing & Master Editing

karim@karimmoses.com416.550.6150